Videos

A home for growers in every sense, Regina is home to countless opportunities.

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Welcome to Regina – an all-season capital with a rich mix of cultural, sport, recreation, festival and hospitality offerings. Whether you’re attending or hosting an event – or just stopping by for a while – our community is a place of energy and prairie hospitality.

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A welcoming and connected community, Regina is the place where you can truly build your home.

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The heartbeat of North America's new Prairie economy, Regina is the place where you can grow your world

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Regina is a place for growers of all types. Our “homegrown” ingenuity
has made us a global powerhouse in agtech and food production – the heartbeat of North America’s new prairie economy.

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As the lead agency for economic development agency for the Greater Regina Area (GRA), Economic Development Regina (EDR) sparked this brand initiative to grow awareness of all that our region has to offer.

But the content came from you, our community, through numerous interviews, roundtables and workshops. What we heard, loud and clear, is that Regina needs a collective story that captures our strengths, ambitions, and one-of-a-kind spirit.

Regina’s Brand Promise speaks to the opportunity Regina offers to residents, investors, businesses, students, and visitors alike. It is supported by three visible, provable brand pillars:

- Heartbeat of the New Prairie Economy
- Growing Next Generation Energy
- Home of Do-ers and Transformers

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