Audacity Mural Project Celebrates Culture, Community, and Commerce in Regina

(REGINA, SK) Regina is looking a little more colourful, thanks to an audacious community-led project.

The Audacity Mural project will transform Regina’s urban landscape into an artistic showcase of our city’s audacious spirit. Our goal is to commission 25 murals across the city by 2025, alongside a host of other initiatives to beautify and celebrate our community.

“Regina’s story is filled with audacious people doing great things,” EDR President and CEO Chris Lane said. “The Audacity movement was created to celebrate the people, past and present, who have changed our city for the better – and the mural project is a visible reminder that Regina is an amazing place to grow your world.”

Phase one of the project has transformed more than 10,000 square feet of the Downtown, Warehouse Rail Yards, and stadium area, with stunning temporary art installations. These installations will be on full view as thousands of guests from across the country visit Regina for the Federation of Canadian Municipalities Conference, beginning June 2 and for the First Nations University of Canada Spring Celebration Powwow, June 4 and 5.

The project was completed due to the leadership and efforts of Regina entrepreneurs working in concert with the City of Regina. Regina-based Ascent Strategy took the lead on the project, moving through art, design, logistics, construction, production in a matter of weeks.

Ascent President and Chief Strategist Jeffery Boutilier said the project is a true reflection of Regina’s entrepreneurial spirit.

“One of the many things that makes Regina great is the passion and can-do attitude of our people. This project happened because a team of amazing partners came together to achieve something that was nearly impossible – at enormous scale and under a difficult timeline,” Boutilier said. “It’s audacity in action.”

Among the installations is a 1,600 square foot mural located on the City of Regina Fieldhouse, which welcomes visitors and residents to “Be Audacious” and share in the spirit of the project and our city. In the true audacious sprit of the city, it is Canada’s largest billboard west of Toronto.

Each installation is tagged with a QR Code that visitors can use to learn more about the Audacity Mural Project and get involved in making it a reality.

More information on the Audacity Mural Project can be found at


About Economic Development Regina Inc.

Economic Development Regina Inc. (EDR) is the lead agency for economic development for the Greater Regina Area. We are a not-for-profit public-private partnership and governed by a volunteer Board of Directors, with the City of Regina as its sole shareholder.

For more information, contact:

Chris Bonk
Senior Director, Marketing and Communications
Economic Development Regina, Tourism Regina