Grow Your World Here

We are Regina.

Starting from our First Peoples, this has been a place for growers in every sense of the word. Rooted in the land, we are an agriculture and food powerhouse – with an ever-growing influence and place in the world. Proudly located on Treaty 4 territory, the vitality and culture of the Indigenous peoples whose traditional homelands we all share foster our wîtaskêwin values of living together on the land.

We are a community, deeply connected to each other and to the land. This has always been an important meeting place – a hub for trade and culture. Our spirit and energy make this a place where visitors and residents alike can truly enjoy life.

We grow so much here, but truly what we grow best is people. We are home to passionate “doers” ready to change the world. Here, we don’t boast, we just get on with great things. We’re home to upstart ideas, transformational solutions, game-changing impact, and resilient spirit.

In this vast landscape, visionary citizens have created a United Nations Tree City of the World that cradles a hand-crafted lake. It is a stunning monument to the tenacity and get-it-done attitude that flows through everyone who makes this place their home. We are the ultimate homegrown success story.

We embrace talent from around the globe. We know it enriches our community and makes us all better. We welcome diverse ideas, and we share the opportunities before us.

We have a unique and compelling message. One that appeals to those born here, to those that return here, to newcomers, visitors, and investors.

We are Regina – the place where you can grow your world.

Powerful stories need storytellers.

Welcome to Regina’s Place Brand – a platform for anyone who’s engaged in promoting Regina as a great destination. Across our economy, whether it’s tourism, entrepreneurship, investment attraction or community pride, it’s critical that everyone sees themselves as a vital part of a common story – a shared brand identity – for our city.

This Brand is about creating that story – it’s the 90-second elevator pitch that speaks to what makes this place special. It’s homegrown and authentic because it comes from us. The Brand goes deeper than statistics, assets, logos, campaigns, or even sentiment that we all know. It tells the story of why those things came to be here, what it is about this place that created the environment, and where all our amazing stories can be told.

Help us tell Regina’s story and grow our city!

Tools for telling the story

Take part in bringing our Homegrown Brand to life!

As the lead agency for economic development agency for the Greater Regina Area (GRA), Economic Development Regina (EDR) sparked this brand initiative to grow awareness of all that our region has to offer.

But the content came from you, our community, through numerous interviews, roundtables and workshops. What we heard, loud and clear, is that Regina needs a collective story that captures our strengths, ambitions, and one-of-a-kind spirit.

Download Brand Playbook

The Communicator’s Playbook: Bringing our Homegrown Brand to Life.

Download Assets

Browse and download a collection of high-quality, images and videos from around the city.

Questions about the brand assets?

Reach out to us to see how you can bring the place brand to life using various images, videos, and language.

Our Brand Promise:
Grow Your World Here

Regina’s Brand Promise speaks to the opportunity Regina offers to residents, investors, businesses, students, and visitors alike. It is supported by three visible, provable brand pillars:

The heartbeat of the new prairie economy

Regina has always played a key role in the ag and food sector. Looking forward, through innovation and technology, we have a real opportunity to become a global powerhouse.

Growing next generation energy

With one of the fastest growing populations in Canada, Regina is a place of energy, enthusiasm, community values, and living together on the land. Our young, vibrant population is fueled by an energetic Indigenous population and an increasingly diverse community of newcomers. That energy not only makes us the ultimate hosts, but it also creates great neighbours and close-knit communities and makes this an excellent place to live, work, and do business.

Home of do-ers and transformers

This has always been a place for talented people who make bold moves and take big risks. In the heart of our city, we hand-crafted one of the world’s largest urban parks, and created a United Nations Tree City of the World. That same spirit and energy is apparent in entrepreneurs and changemakers that call Regina home.

What is a Place Brand?

Our brand is not a logo. The goal of this multi-year destination brand strategy is to position the GRA as a great place to live, work, play, and invest. Having a strong, competitive identity will act as an attractor for new talent, businesses, and visitors as well as galvanize community pride and engagement.

The most important ingredient of all is the passion, creativity and ambition you embody as a Regina champion.

Together, we can take our story to the world!

Place Branding Benefits

  • Build awareness and reputation
  • Shift inaccurate perceptions
  • Improve competitiveness
  • Strengthen tourism attractiveness
  • Attract and retain talent
  • Attract businesses and investment
  • Foster civic pride and confidence
  • Spark new partnerships and champions
  • Grow demand for local products and services
  • Facilitate faster recovery from crisis
  • Maximize marketing impact

#HomegrownRegina

Looking Forward

Launching in 2022, the new community brand will be shared city-wide and with key external markets in Canada and the world.

Key objectives of the brand include promoting Regina as a strong, competitive community and a great place to live, work, visit and invest; and fostering stakeholder support and commitment, both financially and otherwise.

Watch for place brand creative appearing around the city in 2022.

Have Questions

Email us at info@ecdevregina.com

Connect With Us

  • Economic Development Regina
    200-1965 Broad Street
    Regina, SK, S4P 1Y1
  • Get Directions

In the spirit of reconciliation

This land is Treaty 4 Territory—the ancestral lands of the Cree, Saulteaux, Dakota, Lakota, Nakoda and homeland of the Métis. We acknowledge the harms of the past and are committed to moving forward in the spirit of reconciliation and gratitude—respecting and honouring the treaties that were made on all territories.

Economic Development Regina is advancing the Calls to Action to foster economic prosperity for all in the Greater Regina Area. We are committed to celebrating the culture, values, and language of Indigenous peoples to preserve the spirit and intent of Treaty 4.