Grow Your World Here

Discover Regina’s Story.

Starting from our First Peoples, this has been a place for growers in every sense of the word. Rooted in the land, we are an agriculture and food powerhouse – with an ever-growing influence and place in the world.  

Proudly located on Treaty 4 territory, the vitality and culture of the Indigenous peoples whose traditional homelands we all share foster our wîtaskêwin values of living together on the land. 

We are a community, deeply connected to each other and to the land. This has always been an important meeting place – a hub for trade and culture. Our spirit and energy make this a place where visitors and residents alike can truly enjoy life. 

We grow so much here, but truly what we grow best is people. We are home to passionate “doers” ready to change the world. Here, we don’t boast, we just get on with great things. We’re home to upstart ideas, transformational solutions, game-changing impact, and resilient spirit. 

In this vast landscape, visionary citizens have created a United Nations Tree City of the World that cradles a hand-crafted lake. It is a stunning monument to the tenacity and get-it-done attitude that flows through everyone who makes this place their home. We are the ultimate homegrown success story. 

We embrace talent from around the globe. We know it enriches our community and makes us all better. We welcome diverse ideas, and we share the opportunities before us. 

We have a unique and compelling message. One that appeals to those born here, to those that return here, to newcomers, visitors, and investors. 

We are Regina – the place where you can grow your world. 

Grow Your World Here: We Are Regina

Grow Your Home Here: Regina

Heartbeat of the New Prairie Economy

Grow Your Experience: Regina

Tools for telling the story

Take part in bringing our Homegrown Brand to life!

As the lead agency for economic development agency for the Greater Regina Area (GRA), Economic Development Regina (EDR) sparked this brand initiative to grow awareness of all that our region has to offer.

But the content came from you, our community, through numerous interviews, roundtables and workshops. What we heard, loud and clear, is that Regina needs a collective story that captures our strengths, ambitions, and one-of-a-kind spirit.

What is a Place Brand?

Regina’s story reflects the people and values that make our community great. Our strengths, ambitions and one-of-a-kind spirit come to life every day in the way we work, play, and live. Looking for stories about of our homegrown spirit at work? Read on. 

    • Canada’s Farm Show: One of two global scale agriculture events that showcase Regina to visitors from more than 100 countries.  
    • Saskatchewan’s $11B Spring Seeding Megaproject: With a long history of supporting and benefiting from agriculture, Regina plays a vital role in Saskatchewan’s annual spring seeding megaproject. 
    • AudacityYQR: Created to salute the people who shape our community, AudacityYQR connects bold changemakers, energizes their ideas, and celebrates their successes.