Economic Development Regina Inc. (EDR) is the lead agency for economic development and destination marketing for the Greater Regina Area (GRA).

EDR provides leadership to the community with specific accountability for the following core functions:

  • Support industry growth and diversification through retention, development and attraction of industry and tourism.
  • Find innovative ways to promote sustainable growth while effectively addressing the challenges associated with it.
  • Market and promote the Greater Regina Area for business and tourism.
  • Ensure the Greater Regina Area offers a vibrant and diversified economy for investors, is a positive destination experience for visitors and offers a high quality of life for residents.

Our Vision

The Greater Regina Area prospers as a vibrant and diversified economy for investors, a strong destination experience for visitors, and a place of choice with a high standard and quality of life for residents.


Identify, develop and promote opportunities that advance economic prosperity for those who live, work, learn, visit and invest in the Greater Regina Area.